Tokyo: A Successful Veterinary Clinic in a Highly-Competitive Environment

While in Tokyo last week, I visited a small animal practice in the upscale Meguro Ward area in the southern part of the city. “There are over 60 clinics within a three-km radius of our hospital,” noted 58-year-old Dr. Hidemi Yasuda, who established the practice in 1982. “Our patient population is about 70:30 dog to cats, with an occasional ferret or rodent.”

Exterior Entrance to Yasuda Veterinary Clinic: Dr. Hidemi Yasuda (center)
with Junya (left) and Mrs. Sanae Yasuda.

Touring the well-groomed facility, I was struck by the efficiency of the operation and the ardor of the staff doctors and their support team. I asked Dr. Yasuda his recipe for success in a highly-competitive environment where clients arrive in a BMW or Mercedes-Benz and expect what he termed ‘better service’.

Hidemi thought for a moment. “The quality of our employees is critical to our success. From Nanayo Hashimoto in our front office to the veterinarians who are responsible for the medical care of the 60 patients who arrive each day, we provide dignified, individualized service for each client and their pet. This is a passion that was ingrained in me during my first job after graduation, when I worked for a pharmaceutical company.”

Stephen Ettinger, DVM Honored with Prestigious Salmon Award

When Dr. Stephen Ettinger was presented with the very prestigious Daniel Elmer Salmon award by Cornell alumni on October 2, 2010, he gave an unusual acceptance speech. Rather than talk about the extraordinary achievements as a veterinary cardiologist, scholar and author that have made him the most recognized name in contemporary veterinary medicine, he chose instead to honor the man for whom the award is named.



Dr. Ettinger (right) with his former professor
and mentor, Dr. Robert Kirk (2008).

Dr. Ettinger began his presentation by holding up an egg, symbolic of the recent illnesses that have brought fresh attention to the challenges that we continue to face in preventing food-borne organisms from Salmonella and other contaminants. He then talked about Cornell's first DVM graduate, Daniel Salmon, one of the most renowned veterinarians of the 19th century. Ettinger talked about Salmon's inaugural leadership of the federal Bureau of Animal Industry that was created in 1884, and how he developed a system for food inspection that continued well into the 20th century. He also talked about Salmon's scientific relationship with another Cornell graduate, Theobald Smith, with whom he made many discoveries, including isolating the organism that bears his name: Salmonella.

During the Salmon era, human and veterinary medicine worked side-by-side to achieve great accomplishments in advancing animal and human health. Sadly, the professions drifted apart in the early years of the 20th century.