A Successful Pet Insurance Company in Japan

I got an unexpected primer in Japanese pet insurance from one of the veterinarians who attended my November lectures in Tokyo. Dr. Asako Shimamura, a 2002 graduate of the Nippon Veterinary and Life Sciences University, introduced herself as an employee of Anicom Holdings, a growing pet insurance company that markets exclusively in Japan. http://www.anicom-sompo.co.jp/

In discussions with Asako, and also with Tokyo veterinarians who have benefited from her expertise, I became intrigued by the recent success of her company. From a very small beginning in 2000, they now have more than 60% of the domestic market share for pet insurance in Japan.

When I asked Asako to explain her company’s success, she said, “Many people now regard pets not just as companion animals, but as members of the family.” Because of her company’s vision―An insurance group aiming to lessen tears and brighten smiles―Anicom is on the march, with sales tripling to over 9B Yen ($110m US) in the last five years.

Tokyo: A Successful Veterinary Clinic in a Highly-Competitive Environment

While in Tokyo last week, I visited a small animal practice in the upscale Meguro Ward area in the southern part of the city. “There are over 60 clinics within a three-km radius of our hospital,” noted 58-year-old Dr. Hidemi Yasuda, who established the practice in 1982. “Our patient population is about 70:30 dog to cats, with an occasional ferret or rodent.”

Exterior Entrance to Yasuda Veterinary Clinic: Dr. Hidemi Yasuda (center)
with Junya (left) and Mrs. Sanae Yasuda.

Touring the well-groomed facility, I was struck by the efficiency of the operation and the ardor of the staff doctors and their support team. I asked Dr. Yasuda his recipe for success in a highly-competitive environment where clients arrive in a BMW or Mercedes-Benz and expect what he termed ‘better service’.

Hidemi thought for a moment. “The quality of our employees is critical to our success. From Nanayo Hashimoto in our front office to the veterinarians who are responsible for the medical care of the 60 patients who arrive each day, we provide dignified, individualized service for each client and their pet. This is a passion that was ingrained in me during my first job after graduation, when I worked for a pharmaceutical company.”

Dr. Gen Kato, the Father of Veterinary Textbook Translation in Japan

Visiting a modern small animal hospital in Tokyo in early November, I marveled at how far the Japanese veterinarians have progressed in the medical care of companion animals in recent years. And one of the reasons for these advances is evident on the book shelves in veterinary offices where I see frequently-used copies of the most influential veterinary textbooks translated into Japanese.

 

Dr. Gen Kato and his technician in front of his CT scan machine



“It wasn’t always so,” 78-year-old Dr. Gen Kato, explained to me. “When I opened my first small animal practice in 1964, I did not know how to diagnose and treat many of the problems of the dogs and cats presented to me because our veterinary education in those days was mostly limited to large animals.”

An Interview with a Japanese WW II Veterinary Officer

“We were only informed that we were heading south, and it was not disclosed how many days it would take to reach our destination.” So began the five-year war journey of a young Japanese veterinary officer in December 1941, as he disembarked from a port in occupied China with 300 horses under his care.

This afternoon, I had the privilege to interview 93-year-old Dr. Takehiko Takahashi, one of the few remaining veterans of the China-Burma-India conflict. Tall and erect, with a surprisingly facile command of the English language, this distinguished gentleman would later in life become president of the Japanese Small Animal Association. With the assistance of a young Japanese veterinary student named Junya Yasuda, Dr. Takahashi shared with me details of how he transported a boat-load of horses through the South China Sea to Thailand, and from there to the front lines in the jungles and mountains of Burma.

Dr. Takehiko Takahashi, November 7, 2010

The horses were secured in tightly-packed quarters in the ship's hold for the journey. Lack of ventilation and the tropical heat became serious health hazards as they coursed south into the tropical sea. The horses that became sick with respiratory disease were helped by treatment with anti-Strangles serum delivered to their boat while en route. Dr. Takahashi was also successful in convincing the ship’s captain to periodically hoist horses by crane onto the upper deck for fresh air and exercise.

Personal Accounts of Veterinarians Serving on Opposing Sides of the China-Burma-India Conflict During WW II

Three years ago, I interviewed my longtime friend, Dr. Kenneth Gumaer '43, who had served during World War II in the China-Burma-India theater. His responsibility was to supervise the safe transport of over 250 mules from New Orleans to Calcutta, India. Despite being torpedoed by a German U-boat and enduring rough seas that caused massive hematomas on the mules, Dr. Gumaer proudly reported that they lost just one animal during the 87-day passage. 

From the disembarking point, the mules were transported by train to Deogarh, India for training and final preparations for combat. Then Gumaer led them through almost impenetrable jungle and over treacherous mountain passes behind the Japanese lines in Burma until they finally captured the strategic airport at Myitkyina. It was a major Allied victory in the C-B-I campaign and a significant turning point in the war.

Dr. Kenneth Gumaer with a Pack Mule
in the China-India-Burma Campaign in WWII (1944)

Traveling with Beau

I needed a break after serving as dean of the veterinary college at Cornell University, so I climbed into a Jeep with my dog, Beau and headed north and west. Two weeks later, we arrived in Alaska.

Entering Alaska from the Yukon

Our wheels never touched the interstate as we traveled the secondary roads across Ontario and the northern states. We crossed Lake Michigan by ferry and visited numerous small towns and interesting sites that "just happened" along the way. We crossed North Dakota, then traversed the Canadian prairies before reaching the Alaska Highway in northen British Columbia.

Happy Birthday to My Beau

Cornell veterinary college community and visitors to the campus sometimes recognize pictures of Beau, my red English Cocker Spaniel who will be 14-years-old on Election Day, November 2, 2010. He is my joyful and loyal companion.

Beau Loving the Snow, March 2007

Kentucky's Consummate Veterinarian

By Donald F. Smith, Cornell University
Posted December 20, 2010.


This historical blog is in recognition of the 150th anniversary 
of the American Veterinary Medical Association (1863-2013).


As a young man growing up in Kentucky in the 1930s, Delano L. Proctor wanted to be an army officer and a pilot. The Navy rejected him because he was color blind, however, so he followed his father into the veterinary profession. He became a legendary Lexington equine veterinarian, serving some of the best stables in the world’s equine capital.

D.L., as he was affectionately known to his colleagues, joined the service following his graduation from Cornell in 1942. The Army wisely took advantage of his expertise with horses and assigned him to Fort Reno, Oklahoma, the country’s largest remount station, with 5,000 mules and 10,000 horses. He traveled from there to Calcutta, then to India’s embarkation point for the rugged China-Burma-India campaign. His responsibilities were to break, condition, and assure the health of horses and mules used behind enemy lines in the severe jungle and mountain terrain.

Dr. Proctor with a massive bull elephant that he and two colleagues killed.
The state's wildlife warden had ordered it destroyed after a week-long rampage
that had left 35 residents of their village crushed and killed by the rogue beast.

Following his discharge at the rank of Captain in 1946, D.L. returned to Lexington and took over his father’s equine practice. For over 40 years, Dr. Proctor was veterinarian for some of the finest equine stables in Kentucky. The quality of his surgical knowledge and abilities was affirmed when he was admitted, by examination, as one of the early diplomates of the prestigious American College of Veterinary Surgeons. He also served as the 107^th president of the AVMA in 1985-86.

Dr. Proctor had a deep respect for his alma mater, “Cornell did great things for me and, above all, there’s the prestige that you get from being associated with it.” While serving as dean, I had the privilege of sharing several lively and insightful conversations with him. Despite debilitating arthritis in his later years, he hired a private airplane so that he could join his remaining classmates for their 65^th reunion in 2007.  A modest man who spoke sparingly of his own war experiences, he preferred to acclaim the horses and mules that helped turn the tide in the rugged Burma conflict.

In December 2007, I drove through the snow-covered roads of West Virginia to interview Dr. Proctor for the Enduring Legacy project. He spoke of the greatness of the veterinary profession, and his fondness for Cornell. In his later years, D.L. had become an impressive student of veterinary history, writing insightful (but sadly, unpublished) essays on comparative medicine and early veterinary scholars. When I asked him why he had become so interested in history, he said simply, “Well, it just seems to me like you ought to know where you’re coming from.”

D.L. knew better than most where he came from, and also where the profession is going. When he departed this life in 2009, he left a legacy as the complete, the consummate equine veterinarian.

A Biography and interview (audio and transcript) of Dr. Proctor is available on the Enduring Veterinary Legacy series.